Reaching residents in the age of COVID-19: Show Me the Money Day pivots to virtual

Reaching residents in the age of COVID-19: Show Me the Money Day pivots to virtual

2020 Show Me the Money Day events reached more than 2,300 Michigan residents. Want to bring an event to your community next year? Read through to find how! 

Show Me the Money Day (SMTMD) is a statewide community and financial resource fair designed to connect low- and moderate-income individuals and families with safe and affordable financial products and services. These events are hosted across the state between the months of January and April each year. 

Following the Governor’s executive order in March, which limited the crowd size of indoor events, many of the scheduled Show Me the Money Day events for the 2020 season were postponed until a later date. However, as March turned to April and then May, it became clear that for the health and safety of residents, in-person events were not going to be held anytime soon.

CEDAM members served more than 2,300 people across 27 in-person and virtual Show Me the Money Day events

Instead of canceling their events, host sites got creative. Committed to the idea of improving the financial wellbeing of their communities, host sites knew that as the economy ground to a halt and one in four working adults in Michigan were now unemployed, Show Me the Money Day was needed now more than ever

Host sites, working with CEDAM, crafted new ways for community members to engage with their SMTMD event from the safety of their own home or car. Sites began planning virtual events using Zoom and Facebook Live, drive through events as part of food distribution efforts, and even informational mailer campaigns. 

Our partners at the Eastside Community Network hosted the first ever virtual SMTMD event, allowing folks to check in via their Zoom platform and Facebook Live. Attendees participated through a combination of verbal and written questions and comments on both platforms. To date, their event has been viewed almost 500 times on Facebook, reaching 3x as many individuals as compared to an in-person event.  

Learning from their success, other events are expanding their online offerings. Macomb Community Action plans to host a multi-day virtual event with a range of topics and open networking opportunities for residents. And others, like Housing Opportunities Made Equal (H.O.M.E.) of Mackinac County, see Facebook as an opportunity to keep individuals engaged all year round. 

As applications for new host sites open Friday, August 14 for the 2021 Show Me the Money Day Season, CEDAM is committed to innovative events that support our communities during this turbulent time. 

For new and returning host sites, please download this link to see the new CEDAM guidelines for Show Me the Money events, including options for in-person, virtual, hybrid and mail/email campaigns.